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Human Reproduction, Vol. 14, No. 1, 7-10, January 1999
© 1999 European Society of Human Reproduction and Embryology


Debate Continued

The combined oral contraceptive pill - are poor communication systems responsible for loss of confidence in this contraceptive method?

Angela Mills1,3 and I. Ralph Edwards2

1 Department of Gynaecology, University College Hospitals London, The United Elizabeth Garrett Anderson Hospital & Hospital for Women Soho, 144 Euston Road, London NW1 7AJ, UK, and 2 The Uppsala Monitoring Centre, WHO Collaborating Centre for International Drug Monitoring, Stora Torget 3, S-753 20 Uppsala, Sweden

The constant negative drip of unbalanced information from the lay press makes it impossible for the professionals and consumers to interpret the true risks and benefits of drugs. This can have a serious effect on the quality of life, not only in the target population. A recent, almost weekly, newspaper campaign surrounding the combined oral contraceptive pill (COC) claimed that in the past 4 years, 50 deaths of women had been associated with the use of the oral contraceptive pill in the UK (Davies, 1998). The message once again is that the pill kills. This figure, even if true, would be the equivalent of approximately four deaths per million women pill users per year in the UK. This would equate with the death rate from terminations of pregnancy (HMSO, 1996Go) and be considerably lower than the death rate from other life events such as pregnancy—which is 98 per million . . . [Full Text of this Article]

Benefit and risk balance

The players

Communication

Content of the message

Purpose of message and state of mind of the intended recipient(s)

General context or climate in which the message will be perceived

Communication media to be used

Feedback mechanisms

Monitoring and evaluation

Discussion and conclusions

Notes

References


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